Girls from The City School Ravi Campus competed against 12 teams from several renowned schools of Lahore in the LGS Johar Town Entrepreneur Competition 2014 (JTEC’14). Their task was to develop and present innovative business-cum-marketing ideas for a product of their choice.
Rida Jamshed, Fajar Ali, Kanza Ghazanfar, Arfa Abbas and Zainab Azam of Class 10 Section C together devised a creative brand strategy and advertisement. They selected coffee and branded it as “La Kah’ve”. The entire process started with extensive research on coffee, its history and benefits and ended with the JTEC event at LGS Johar Town on 8 February. The entrepreneurial skills of our Citizens overcame the competition as they eventually secured the winning trophy!