Media Studies – 9607

Media studies is a diverse combination of content that puts emphasis on production and research tools while giving students a platform to experiment with various digital tools and editing software. The syllabus content is designed to develop a learner’s analytical and argumentative skills, while also providing in-depth knowledge of contemporary media theories pertaining to 21st Century developments and the evolving requirements of an increasingly global workforce.

Key Concepts

  • Language: How media communicates meanings through different forms, codes and conventions
  • Representation: How different individuals, events and social issues are portrayed in media
  • Industry: Contemporary practices of production, marketing, distribution and exhibition of major media industries
  • Audience: Theories that reflect on audience feedback and analysis


How is the subject taught at The City School?

The subject is taught at The City School with state-of-the-art facilities, which include multimedia setup, interactive boards, wireless internet facilitates, conference room facilities and auditoriums. The resources expended by the campuses ensure that learning for the subject takes place in a highly professional environment making it more effective. The skills learned studying this subject can be applied across a wide range of subjects. They equip learners well for progression to higher education and even directly into employment. These skills form the basis for various emerging fields in the ever increasing digital and creative industries.

Importance of the Subject for Higher Studies and University Programmes

Cambridge International AS & A Level Media Studies provides a foundation for the study of Media   Studies or related courses in higher education.  It is equally suitable as a part of course for general education. This is recognized by universities and employers as a proof of knowledge of media and its role in our daily lives. The students may be able to use it to progress directly to major courses in Media Studies due to the universal transferability of the acquired skillsets, or some other subjects depending on the entrance procedures in local/international universities.

Media Studies makes an ideal subject combination with humanities, social sciences, businesses and even science subjects.  It provides an outlet to develop skills for further critical inquiry across a variety of disciplines. Candidates who want to pursue careers in Journalism, Information Technology, Hospitality, Art & Design, Communication Studies, Writing, Publishing, Film and TV Production, Graphic Designing, Game Development, Marketing, Advertising and Creative Agencies should be encouraged to explore this option.

The subject is being offered at

Central Region:

DHA Campus, Ravi Campus Lahore

Southern Region

PAF Chapter Karachi


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